Weight Loss And The Law Of Least Effort

Weight Loss And The Law Of Least Effort

What is the law of least effort and how can it be applied to weight loss? In this article we’ll explore how you can use this behavioural trait to your advantage when losing weight.

The law of least effort states that an organism will typically choose the course of action that requires the smallest amount of effort or energy expenditure. It’s also called the law of least action.

It makes sense from an evolutionary perspective; conserving energy was important for our survival. Hunting and gathering was energy-intensive business. We required a lot more energy to acquire food than we do these days. Evolving to be ‘lazy’ worked in our favour. It meant we were more likely to rest and save our energy when we weren’t carrying out essential tasks like acquiring food.

Unfortunately, this evolutionary trait has not served us well in our modern world. We have an endless supply of readily available food at our fingertips. Choosing the quick and easy option is often not what supports our health, wellbeing and weight. Throwing a pizza in the oven is less effort than preparing a healthy dinner from scratch. Jumping in the car to pop to the shop is less effort than walking. You get the picture.


The law of least effort was popularised in Deepak Chopra’s book ‘The Seven Spiritual Laws of Success’. Chopra says of the law ‘nature’s intelligence functions with effortless ease and abandoned carefreeness’.

Wouldn’t it be nice to lose weight, and maintain a weight you’re happy at, with ‘effortless ease’?

It reality, this has not been the experience for most of the clients who come to work with us. Losing or maintaining their weight has been neither effortless nor easy. But that’s not to say that weight loss has to be a struggle. There are many things you can do to make losing weight, or maintaining the weight you’re happy at, easier.


When we work with you as a client, it’s our job to make your plan work around you and your lifestyle. We believe that you shouldn’t have to put your life on hold in order to get the results you desire. If something feels like too much hard work, we are unlikely to sustain it long term. Below we’ll share with you some of the top tips we’ve discovered for reducing the effort involved in healthy eating and weight loss.

Our clinic offers a range of dietary strategies for weight loss, but regardless of which approach our client chooses, we will always do what we can to make following it as effortless as possible.

One of our most popular dietary approaches is Essential Diet, a protein based, ketogenic meal replacement diet. Our clients achieve some fantastic results on this dietary plan. One of the reasons that this approach is so popular is because it’s very easy to stick to. Our clients have their protein foods provided for them, they just add vegetables and olive oil. Meals take minimal effort to prepare. Add to that the fact they taste surprisingly good and they’re filling and satisfying, and our client’s compliance is fantastic. Largely because it’s easy.

If our clients prefer a whole food plan, we’ll also make that as easy as possibly to stick to. Many of us are put off by recipes with long list of ingredients. Our clients often want tasty, satisfying and quick to prepare meals. So that’s what we provide.

If you’re trying to lose weight and you don’t love spending hours in the kitchen, it’s worth considering the practical ways you can reduce the effort involved in healthy eating.


Beyond easy to follow diets, we support our clients in developing a range of healthy habits that will support their short and long term health and weight management. Here are a few examples of conversations we’ve had with clients to identify strategies that make healthy habits less effort (or unsupportive habits more effort):


One of our clients wasn’t sticking to her supplements protocol because she found opening multiple bottles each day a bore. Due to several nutrient deficiencies we had identified, this client was on a number of different supplements. We suggested that she consider purchasing a pill box and dishing out all of her supplements once a week. Having to open just one pot per day, as opposed to several, reduced the effort and meant she easily got into the habit of taking her supplements daily.


Another client had stopped going to the gym regularly. He’d recently moved house and his drive to the gym was around half an hour, whereas it had previously been much closer. On exploring the options our client realised that he could order some weights and workout at home instead. This cut out the effort of the commute and ensured he got back into regular exercise again.


One client found herself tempted by the chocolatey snacks she kept in a cupboard for her children. When we discussed this she had a lightbulb moment: “These snacks are no good for my kids either. If I don’t want them to develop the same bad habits I did, they need to go. I’m getting rid of them!” (One very rewarding aspect of our work is seeing the ways that our clients go on to support others in becoming healthier. Especially when it comes to children). Having to leave the house to get chocolate is much more effort than going to the kitchen cupboard. And so the need to rely on willpower to resist those snacks vanished.

In order to make the law of least effort work for us, we want to make healthy habit less effort and unsupportive habits more effort.


How can you structure your life and your environment in a way that makes healthy habits easy? Here are a few practical ideas:

Consider a recipe box delivery such as Mindful Chef or Green Chef. You can choose your recipes and the ingredients are portioned for you and delivered to your door. Mindful Chef also make some of the healthiest frozen ready meals I’ve found.

Batch cook healthy meals and freeze them in portions. These are great for when you’re in need of an effortless dinner. (If you have a friendly local chef willing batch cook healthy meals for you, even less effort is required).

Subscribe to an organic vegetable delivery box. We recommend Riverford. It reduces trips to the supermarket and deciding what veg to buy.

Pre-prepare smoothie ingredients and freeze them in bags for a quick, easy and healthy breakfast.

Consider how you can make exercise less effort. If working out at home is easier than travelling to a gym, do that. But if the energy of an in-person class lifts you up and makes things feel like less effort, that might suit you better.

It might feel like an effort to go for a walk by yourself, but less so if you’re meeting a good friend for a catch up and a walk together.

Remove the unhealthy snacks from your cupboards making it more effort to acquire them. If you live with someone who insists on having unhealthy foods in the house that are likely to tempt you, find a way to make it more of an effort for you to access them.

There are countless examples. The key is to find the strategies that are going to work best and have the biggest impact for you.


If you’re ready to overcome your weight challenges, achieve your goal weight and maintain it long term, we can help. We are a team of qualified nutritionists who are trained in behavioural coaching. Not only can we identify the optimal health, diet and lifestyle strategy for you, we can also support you in developing healthy habits that stick for good. You can use this link to book in for a complimentary call. This is an opportunity to talk through your challenges with a member of our team and decide together whether one of our Intelligent Weight Loss programmes is right for you. Or contact us to request a copy of our brochure and we will get back to you soon.



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Sarah has worked with hundreds of clients over the past decade to help them live in a healthy body that they feel confident in.

Sarah spent a large part of her teens and 20’s as a professional dancer battling with orthorexia and an unhealthy relationship with food and her body. This created a desire to understand the human body more so she could finally cut through the confusion and end the cycle of yoyo dieting. This fuelled her passion to help other women do the same.


Sarah specialises in supporting women who are struggling to lose weight due to underlying health issues. She’s helped many women manage their weight during and after the menopause, as well as clients with thyroid disease and immune system dysfunction. Sarah loves food and sharing healthy recipes with her clients. Her aim is to ensure that clients don’t feel deprived and instead, achieve their weight loss and health goals in a positive and sustainable way.


To enquire about working with Sarah, please contact us.



Ailsa is one of our most experienced practitioners. She specialises in helping clients to lose weight, develop a healthy relationship with food and finally feel comfortable in their skin. Ailsa’s mission is for everyone she works with to enjoy the journey and that working with a nutritionist should not be a punishment, but your access to a new possibility.


Ailsa is not only an experienced weight loss nutritionist, she is also a skilled coach. She helps our clients overcome emotional eating, destructive habits and self-sabotaging behaviours that have prevented successful weight loss in the past. Ailsa has spent years in clinic working with clients who have experienced yo-yo dieting and have discovered that long term weight loss is not just about eating less until you can stand it no longer.


Working with Ailsa you will be comprehensively supported, not only in improving your nutrition and lifestyle, but also your eating habits and your relationship with food. When you work on all these elements together, the results can be truly astonishing.


To enquire about working with Ailsa, please contact us.

Test Nikki is our Practice Manager, managing our team of practitioners and heading up the day-to-day running of the business. Nikki is involved in the strategic development of our practice, coming from a strong business background in town planning. A Florida girl, Nikki relocated to the UK in 2014 with her husband and two children.



Nikki is our Practice Manager, managing our team of practitioners and heading up the day-to-day running of th clinic.


Nikki is involved in the strategic development of our practice, coming from a strong business background in town planning.


A Florida girl, Nikki relocated to the UK in 2014 with her husband and two children.


Stéphanie is a skilled nutritional therapist and functional medicine practitioner with additional training in eating disorders, disordered eating and obesity. She believes that working towards both physiological and mental health is key in achieving optimum wellbeing.


Stéphanie’s personal experience of emotional eating and the ongoing struggle to find the right support led her to combine the science of nutrition with behavioural coaching to motivate and empower her clients. She specialises in helping people who struggle with their weight and their relationship with food. She helps them develop a healthier and more peaceful relationship with food and their bodies.


To enquire about working with Stéphanie, please contact us.


Inna is passionate about supporting women on their journey to improved health and wellbeing. She believes that the solution to effective weight loss does not lie in ever more restrictive diets, but a more sophisticated approach that optimises health and vitality, as well as promoting effective weight loss.


Working with Inna you will benefit from her in-depth knowledge of female health and hormones. She will support you in developing a healthy diet, lifestyle and mindset that ensures you reach your ideal weight and maintain it in the years to come.


Inna is passionate about food with a wide repertoire of delicious healthy recipes and meal ideas to ensure your weight loss journey is as enjoyable as possible!


To enquire about working with Inna, please contact us.



Ania is a firm believer that improving your health and losing weight should be a positive, empowering journey, not one centred around deprivation.


After being diagnosed with two autoimmune conditions in her twenties, Ania spent several years educating herself on the power of food and nutrition. She put it all into practise and changed her diet and lifestyle, reversing her endometriosis and thyroid disease. After experiencing such a significant improvement in her health, Ania had a big desire to help others. She embarked on a four year journey to study nutrition, graduating from the Institute for Optimum Nutrition with distinction.


Ania specialises in autoimmunity and works with clients who have underlying health issues preventing successful weight loss. Her expertise enables her to successfully support our clients with conditions such as hypothyroidsm (underactive thyroid), PCOS and diabetes. 


To enquire about working with Ania, please contact us.

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