5 Most Common Diet Myths

5 Most Common Diet Myths

With so much information around weight loss available, it can be challenging to sort the truths from the diet myths. So what should you believe? As a team of qualified nutritionists, it’s our job to help our clients sort fact from fiction and get clarity on what best suits them when it comes to losing weight and optimising their health

Arrange your complimentary call with our team today to find out how we can help you to overcome your weight challenges, achieve your desired weight and maintain it long term. 


In this article we take a look at some of the most common myths we see people buying into when it comes to how best to eat to lose weight and optimise health.


For some people, controlling their calorie intake is all they need to do to lose weight. For many others, it’s not so simple. For these people, the ‘eat less and exercise more’ messaging can be extremely frustrating. Many of the clients we work with struggle with issues like underactive thyroid, weight gain around the menopause, or other physiological causes of weight loss resistance. Often these people come to us already eating a healthy, calorie controlled diet and doing regular exercise. Despite this they are still not losing weight and require a more sophisticated approach to weight loss that identifies and addresses the underlying cause. 

Read our guide to overcoming weight loss resistance.


Sugar is sugar, whether it comes out of a Tate & Lyle bag or from honey, maple syrup or dates. Once it’s broken down by your digestive system and released into your bloodstream it’s going to have much the same effect. Watch out for ‘no added sugar’ products which can still contain a high amount of naturally occurring sugar. 

Read The Truth About Natural Sugars


It’s the go-to dairy alternative for many, but oat milk isn’t as healthy as we might think. Many brands can be highly processed, containing multiple additives. Oat milk can also contain a surprising amount of sugar, even if the label states ‘no added sugar’. Even oat milks with no added sugar contain around a teaspoon of sugar per 100mls, so it can soon add up. If you’re an oat milk drinker, it’s always worth reading the label and picking one that doesn’t contain undesirable oils and additives. 

Find out more in our full guide to oat milk.


Actually, frozen fruits and vegetables can contain higher levels of nutrients. Generally frozen fruit and vegetables are ripened and undergo minimal processing before freezing. In one study, fresh peas were found to lose 15% of their vitamin C after seven days when stored in the fridge, and 60% when stored at room temperature. However, when frozen, they only lost 10% after 12 months. 

Read Kim’s guide to frozen, fresh and tinned fruit and vegetables on Runner’s World


Every week we run blood tests on our clients and vitamin D deficiency is something that comes up time and time again. Low omega 3 is also common and insufficient levels of iron is relatively common in women. It’s recommended that we all supplement vitamin D during autumn and winter months. You can’t rely on diet as we get the majority of our vitamin D from sun exposure which is inadequate during winter, even if you do spend a lot of time outdoors. 

Read more about the factors that affect your nutritional needs, and how to navigate them.


We are a team of qualified nutritionists who specialise in weight loss. If you’re ready to overcome your weight challenges, achieve your goal weight and maintain it long term, we can help. You can use this link to book in for a complimentary call. This is an opportunity to talk through your challenges with a member of our team and decide together whether one of our Intelligent Weight Loss programmes is right for you. Or contact us to request a copy of our brochure and we will get back to you soon.

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Sarah has worked with hundreds of clients over the past decade to help them live in a healthy body that they feel confident in.

Sarah spent a large part of her teens and 20’s as a professional dancer battling with orthorexia and an unhealthy relationship with food and her body. This created a desire to understand the human body more so she could finally cut through the confusion and end the cycle of yoyo dieting. This fuelled her passion to help other women do the same.


Sarah specialises in supporting women who are struggling to lose weight due to underlying health issues. She’s helped many women manage their weight during and after the menopause, as well as clients with thyroid disease and immune system dysfunction. Sarah loves food and sharing healthy recipes with her clients. Her aim is to ensure that clients don’t feel deprived and instead, achieve their weight loss and health goals in a positive and sustainable way.


To enquire about working with Sarah, please contact us.



Ailsa is one of our most experienced practitioners. She specialises in helping clients to lose weight, develop a healthy relationship with food and finally feel comfortable in their skin. Ailsa’s mission is for everyone she works with to enjoy the journey and that working with a nutritionist should not be a punishment, but your access to a new possibility.


Ailsa is not only an experienced weight loss nutritionist, she is also a skilled coach. She helps our clients overcome emotional eating, destructive habits and self-sabotaging behaviours that have prevented successful weight loss in the past. Ailsa has spent years in clinic working with clients who have experienced yo-yo dieting and have discovered that long term weight loss is not just about eating less until you can stand it no longer.


Working with Ailsa you will be comprehensively supported, not only in improving your nutrition and lifestyle, but also your eating habits and your relationship with food. When you work on all these elements together, the results can be truly astonishing.


To enquire about working with Ailsa, please contact us.

Test Nikki is our Practice Manager, managing our team of practitioners and heading up the day-to-day running of the business. Nikki is involved in the strategic development of our practice, coming from a strong business background in town planning. A Florida girl, Nikki relocated to the UK in 2014 with her husband and two children.



Nikki is our Practice Manager, managing our team of practitioners and heading up the day-to-day running of th clinic.


Nikki is involved in the strategic development of our practice, coming from a strong business background in town planning.


A Florida girl, Nikki relocated to the UK in 2014 with her husband and two children.


Stéphanie is a skilled nutritional therapist and functional medicine practitioner with additional training in eating disorders, disordered eating and obesity. She believes that working towards both physiological and mental health is key in achieving optimum wellbeing.


Stéphanie’s personal experience of emotional eating and the ongoing struggle to find the right support led her to combine the science of nutrition with behavioural coaching to motivate and empower her clients. She specialises in helping people who struggle with their weight and their relationship with food. She helps them develop a healthier and more peaceful relationship with food and their bodies.


To enquire about working with Stéphanie, please contact us.


Inna is passionate about supporting women on their journey to improved health and wellbeing. She believes that the solution to effective weight loss does not lie in ever more restrictive diets, but a more sophisticated approach that optimises health and vitality, as well as promoting effective weight loss.


Working with Inna you will benefit from her in-depth knowledge of female health and hormones. She will support you in developing a healthy diet, lifestyle and mindset that ensures you reach your ideal weight and maintain it in the years to come.


Inna is passionate about food with a wide repertoire of delicious healthy recipes and meal ideas to ensure your weight loss journey is as enjoyable as possible!


To enquire about working with Inna, please contact us.



Ania is a firm believer that improving your health and losing weight should be a positive, empowering journey, not one centred around deprivation.


After being diagnosed with two autoimmune conditions in her twenties, Ania spent several years educating herself on the power of food and nutrition. She put it all into practise and changed her diet and lifestyle, reversing her endometriosis and thyroid disease. After experiencing such a significant improvement in her health, Ania had a big desire to help others. She embarked on a four year journey to study nutrition, graduating from the Institute for Optimum Nutrition with distinction.


Ania specialises in autoimmunity and works with clients who have underlying health issues preventing successful weight loss. Her expertise enables her to successfully support our clients with conditions such as hypothyroidsm (underactive thyroid), PCOS and diabetes. 


To enquire about working with Ania, please contact us.

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